KONE

Bringing strategic life to KONE's brand refresh

The opportunity

A vision for a new global & local market website strategy

The design team worked fluidly between strategic direction to high fidelity visualisations.

A set of prototypes brought life to a newly refreshed KONE brand, built on a foundation of new value propositions. The prototypes tied together various strategic opportunities identified by the team, painting a clear vision for experience across multiple target audiences at both local and global market levels.


year

2022

timeframe

1 month

role

Lead Visual Designer

tools

Figma

category

UI/UX

The work